Social Media Marketing
If you’re looking to grow your business through social media, you should review the “Why?”, before reaching out for help.
1. 55% of Consumers learn about new brands on Social Media
The value of radio and television ads are deflating as more consumers get their information through social media.
How often do you skip or fast-forward through ads?. Like, sorry GEICO, but I don’t have time for your 1minute car insurance commercial.
However, Social Media makes watching ads a bit more challenging to spot since they push content that looks like something your friends or family would send you.
2. 68% of Consumers say Social Media enables them to interact with brands & companies.
While traditional marketing and advertisements is a one way monologue to consumers, Social Media gives consumers unique opportunities to engage.
Consumers treat Social Media as a feedback loop where they can leave product reviews or message the company directly.
Why it’s Important.
Social’s potential for customer engagement offers consumers a favorable experience when making a decision to purchase from a brand or company.
3. 43% of consumers increased their social media use to discover new products in the last year
After the COVID-19 pandemic struck, consumers heavily relied on their interaction with companies though Social Media.
Roughly one third increased their engagement with brands and companies in the last year and is only projected to increase from now.
4. 78% of consumers are willing to buy from a company after having a positive experience with them on social
Never take Social Media lightly by underdelivering a great experience to consumers. Whether that experience is driven by responsive, top-tier customer service, relevant content or just demonstrating an understanding of your customers on an individual level, the business benefits are indisputable.
Why it’s Important.
Not only does a positive experience encourage a consumer to make a purchase with your brand, but it leaves room for them to share your brand with their friends.
